BALCO’s Wish Tree Campaign Brings Cheer to Neighboring Communities

Annual Initiative Delights Children with Fulfillment of Heartfelt Wishes

TFP Bureau, Korba; February 12, 2024: Bharat Aluminium Company Limited (BALCO), a leading aluminium producer in India and a subsidiary of Vedanta Aluminium, has once again ignited smiles among community members through its annual Wish Tree Campaign. This heartwarming initiative aims to spread joy among children in nearby villages by granting their cherished wishes with the enthusiastic support of BALCO’s employee volunteers.

Now in its third consecutive year, the Wish Tree Campaign saw enthusiastic participation from both BALCO employees and community members residing in 16 neighboring villages. Over 400 heartfelt wishes were collected, primarily from children aged 3 to 10 years. These wishes ranged from simple necessities like pencil boxes, clothing, and schoolbags to shoes and other essentials. More than 260 dedicated BALCO employees eagerly stepped forward to fulfill these wishes, personally purchasing and distributing the gifts, thereby experiencing a profound sense of fulfillment and joy.

Mr. Rajesh Kumar, CEO and Director of BALCO, expressed, “At BALCO, we are committed to making a positive impact on the lives of our local communities through robust community development initiatives. Recognizing children as the future architects of our society, we believe in nurturing their potential through both big and small initiatives, fostering holistic community development. The Wish Tree Campaign exemplifies our dedication to giving back to the community and instilling a culture of generosity among our employees.”

Shivraj Singh Rathiya, Sarpanch of Chuiya village, lauded BALCO’s impactful initiative, stating, “BALCO’s Wish Tree Campaign deeply resonates with our community. Through this initiative, our children not only have their dreams fulfilled but are also encouraged to aspire for more. BALCO’s commitment to empowering our future generations is evident through such thoughtful endeavors.”

In addition to the Wish Tree Campaign, BALCO employees actively engage in various participatory and volunteering activities aimed at the holistic development of children in neighboring communities. From organizing summer and winter camps to hosting science exhibitions, BALCO employees play an instrumental role in facilitating skill-building and personality development activities. Furthermore, under Project Connect, a dedicated CSR intervention, BALCO employees conduct remedial classes in government schools, focusing on improving student performance, enhancing teacher capacity, and providing career counseling.

BALCO’s steadfast dedication to comprehensive child development initiatives underscores its commitment to building a brighter tomorrow. Through its ongoing community development endeavors, BALCO continues to positively impact the lives of approximately 1.5 lakh individuals residing in 123 villages within its operational vicinity.

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